Rediscover Skincare with this Indian Beauty Brand

If you know your way around skincare, you most definitely have used products from the brand

‘Plum’. Started in 2013, this skincare brand had only one objective, to revolutionize how Indians

approach skincare. They are one of India’s first beauty brands to bring in vegan and cruelty free

skincare and are now on their way to build India’s cleanest beauty-brand. They have been able

to smartly combine research-backed activities with the chemistry of botanical ingredients, to

create formulas that truly resonate. Since a long time now Aether Alchemy has been in love

with their products and so we only deemed it right to introduce you to our favourite ‘Plums’.

Trust us! Once you choose the goodness of Plum, there is no going back.

Plum alpha-arbutin serum with hyaluronic acid:

Have you ever had a tan so stubborn, no matter which remedy you use, it refuses to leave you?

Or dark spots that strip your face off its natural glow? If you are someone looking for a spotless glow and instant brightening, the newest Plum 2% Alpha Arbutin Serum with Hyaluronic Acid is here to restore your face to its former glory, that too at a rate your pocket will love!

Enriched with potent ingredients like Alpha Arbutin, Hyaluronic Acid, Yuzu lemon and Licorice, this superhero concoction is perfectly suited for every skin type whether oily, dry, sensitive or combination. This serum is everything you need in a bottle to combat hyperpigmentation, control melanin production, brighten your skin texture and boost hydration. Another plus ? Its lightweight and absorbs super easily into your skin making sure it doesn't leave your skin feeling

sticky.

What makes this serum one of the most loved serums up to date? The hero ingredient - Alpha

Arbutin. Alpha arbutin is a gentle skin brightening ingredient known for its ability to fade

pigmentation and control the skins melanin production. Along with this the goodness of

hyaluronic acid hydrates and plumps your skin, yuzu lemon helps in brightening and licorice

promotes an even skin tone.

Wondering how to use it? Just apply 2-3 drops, twice a day, as a part of your morning and

evening routine, gently pat it and let your skin feel the goodness it deserves. You no longer

need to be worried about harsh chemicals or toxic ingredients as Plum ensures this serum is

fragrance-free with no parabens, phthalates and a hundred percent vegan.

Skincare doesn’t need to feel like a luxury anymore. Priced at just Rs. 599 for 30 ml, this serum

manages to provide salon like treatment that won't burden your wallets. And trust us, it's going

to last you a longgg time.

Grab your Plum 2% Alpha Arbutin Serum with Hyaluronic Acid today if you want to give your

skin a fresh start.

1% Oat & Allantoin Deep Nourish Face Wash:

Caught! You've been guilty of skipping one of the most important and basic steps of skincare:

CLEANSING! Finding the perfect cleanser for your skin can be daunting; use the wrong one and it can lead to some adverse effects. That's why the latest Plum 1% Oat & Allantoin Deep Nourish Face Wash and your skin are a match made in heaven! This gentle cleanser will ensure you never ever forget to cleanse your skin again. Packed with the richness of 1% oat extract, this non-drying yet creamy cleanser works effectively to make sure it cleans the dirt off your face without stripping off the essential face oils or damaging the skin barrier. The oat extract stands out as the star ingredient as it strengthens and restores the damaged barrier of your skin. Along with this, the goodness of

allantoin works to soothe any redness, irritation or inflammation and Vitamin F and Vitamin B5 that help retain moisture balance and prevent any water loss.

Although the perfect solution for those with dry and acne prone skin, this cleanser works

wonders for all skin types. Just take a coin-size amount, gently massage onto your face, rinse

and pat with a clean towel. For best results it must be used twice a day followed by toner,

serum and moisturizer.

Need another reason to purchase this hero product? It is completely free of parabens,

sulphates, phthalates and a hundred percent vegan! At an MRP of 249 for 100 ml its pricing

ensures you get premium quality skincare without having to shed a ton of money.

Bulgarian Valley Rose Water Toner:

We know what a far-fetched dream travelling to the Bulgarian Valley can be. But what if we

told you you can now have the full Bulgarian Valley experience with a single bottle! With Plum’s Bulgarian Valley Rose Water toner get ready to be transported to skincare heaven and encounter bespoke luxury.

This toner provides chemistry for perfect skin with potent ingredients like Hyaluronic Acid,

Bulgarian Rose Water extract and Witch Hazel. Whether you're looking to hydrate, moisturize, nourish, soothe, plump or tighten pores, this ‘7 in 1’ toner provides seven skincare benefits all wrapped in one product.

What makes this toner so unique? It offers something for all types of skin tones - hyaluronic acid for dry skin, rose extracts and witch hazel for oily skin, calendula extracts for sensitive skin. Additionally, the toner comes in an easily portable spray-on bottle making it efficient for anytime, anywhere use. Just simply spritz, dab and let it air dry and use twice a day for best results.

Convinced to purchase but worried it may be too expensive? Fear not! Priced at Rs. 390 for 150

ml the Plum Bulgarian Valley Rose Water Toner is one of the most affordable, yet highly

efficient toners in town. Not only this but it is also free from parabens, phthalates, alcohol and

completely cruelty-free.

Skincare lovers, you absolutely cannot skip this product!

Aap convince hogaye ki mein aur bolu?

These were our top picks from Plum that are a hundred percent #AetherApproved. They are

now available on our website under ‘Aether Stores’. And our beloved Alchemists, fear not, we

have not forgotten you. You can now use coupon code ‘PLUM20’ to avail of a special members-

only discount. So hurry now and revolutionize your skin with Plum Goodness, you'll surely be

thanking us. Let us know your reviews in the comments below!

Which Plum Product Have You Used Before?

• Alpha Arbutin Serum with Hyaluronic Acid
• Bulgarian Valley Rose Water Toner
• Oat & Allantoin Deep Nourish Face Wash